Work that pairs strong storytelling with measurable outcomes.
These examples show how I develop strategy, shape narrative, and deliver cross-platform content — across newsrooms, national campaigns, and community-centered media.
Campaign Rollout
Audience Growth & Engagement
Bilingual Messaging
Toolkit Development
Video Storytelling
Community Impact
From Strategy to Impact
Well Beings (PBS)
Audience Growth + Short-Form System
Caregiving Rollout
Campaign Execution + Performance
Documentary Toolkits
Messaging, FAQ & Assets
Filmed, written, produced & edited by me.
Filmed, written, produced & edited by me.
Impactful Storytelling
This work demonstrates my approach to translating complex, high-stakes issues into clear and compelling narratives. The stories below show how I bring together information, context, and real experience to help audiences understand difficult issues, connect with people, and build trust at scale.
Buyer beware: 18 Valley residents claim to lose nearly $50,000 trying to buy used cars
‘There’s dead bodies everywhere’: Most migrants attempted to cross into the US illegally in July south of Tucson
From farm town to boomtown: Big changes coming to Laveen Village
Audience-Driven Storytelling
This work shows how I extend the reach of stories through platform-native editing and social-first distribution — connecting important reporting with audiences beyond traditional media channels.
Manager assaults female construction worker
2M views & 228K likes
Hombre enfermo tras consumir suplemento “natural”
2.9M views & 43K likes
High school student shot, killed by classmate identified
1.6M views & 73K likes
Visual Storytelling
My visual storytelling combines editorial judgment with end-to-end production to create emotionally resonant, audience-centered narratives. The stories below highlight my ability to independently film, write, produce, and edit compelling visual stories that translate lived experience into meaningful impact.
From selling mops to selling cars: The story of Sebastian Ibañez
26-year-old Glendale man and 6 siblings facing foreclosure, needs community's help
Postman puts out a call to help an 81-year-old woman with her yard work, neighbors answer the call
Written Storytelling
This work showcases my ability to translate complex information into clear, credible long-form narratives across a wide range of topics. These stories demonstrate how depth and context build the kind of audience trust that short-form content alone cannot.
Arizona migrant detention center officers verbally abused detainees, used excessive force and chemical agents, report alleges
The day before a Valley Marine was supposed to come home for the holidays, he got sick. A sudden brain bleed forced doctors to remove half his skull.
3 deaths, 3 weeks, 1 Phoenix road: Why community members say this area is dangerous for vehicles