Strategic Media & Communications Lead
July 2024 - Present
Exponential Narratives (Contract) | Supporting WETA, PBS Washington, D.C.
Lead digital communications strategy for PBS’s national Well Beings campaign, advising cross-functional teams on messaging, rollout planning, and social platform distribution. Turned long-form documentaries into strategic digital assets designed to expand reach and deepen audience engagement. Collaborate with production teams and partners to ensure communications efforts align with organizational priorities and deliver measurable growth across digital channels.
Experience
Freelance Videographer & Producer
May 2024
Univision Orlando
Collaborated on the development and execution of a nationally recognized social impact series, contributing to narrative strategy, visual production, and post-production workflows. Worked closely to shape messaging and ensure cohesive delivery across platforms. The series earned three Telly Awards, including a Gold distinction for social impact.
Bilingual Journalist, Fill-In News Anchor / Producer
Nov 2015 - June 2017
Univision Kansas | Wichita, KS
Produced bilingual multimedia content from concept through distribution, supporting multi-platform communications across fast-paced environments. Balanced content creation, production workflows, and live delivery while maintaining clarity, accuracy, and cultural fluency across audiences.
Bilingual Reporter / Multi-Skilled Journalist
Jan 2021 - Jan 2024
NBC KPNX 12 News | Phoenix, AZ
Developed and delivered cross-platform content in a top U.S. media market, managing projects from concept through multi-channel distribution. Translated complex community issues into clear, culturally responsive messaging for English and Spanish-speaking audiences. Operated with high autonomy while contributing to broader content strategy, audience engagement efforts, and organizational visibility.
Bilingual Reporter / Multi-Skilled Journalist
April 2018 - Dec 2020
Telemundo New England, NBC 10 Boston, NECN | Boston, MA
Produced bilingual, multi-channel communications during a period of significant public need, including the COVID-19 pandemic. Simplified evolving public health guidance and policy updates into accessible information for diverse communities. Built and maintained relationships with government and civic stakeholders to support accurate, equitable, and timely public-facing communications.
News Anchor / Producer
June - Dec 2017
Univision Kansas | Wichita, KS
Oversaw daily content planning and execution for a Spanish-language broadcast, guiding messaging direction and coordinating production workflows. Contributed to short- and long-term content strategy aligned with organizational objectives and community priorities.