Bilingual Communications & Media Strategist
Strategic communications leadership grounded in award-winning journalism.
I bring over a decade of experience shaping high-visibility, public-facing communications across broadcast and digital platforms. Today, I lead and execute cross-platform strategies that translate complex issues into clear, credible messaging — strengthening audience trust, expanding reach, and aligning content with organizational priorities.
10+ years across top U.S. media markets
7x Emmy Award winner | 3x Telly Award winner
English / Spanish bilingual storytelling
Core Expertise:
Strategic Messaging & Narrative Architecture
Aligning communications with mission, audience needs, and organizational objectives.
Audience Growth & Performance Strategy
Data-informed decision-making that drives measurable engagement and visibility.
Cross-Platform Communications Leadership
Integrated execution across broadcast, digital, and social ecosystems.
Journalism-Grade Standards
Clarity, accuracy, speed, and sound editorial judgment in high-pressure environments.
Bilingual & Culturally Fluent Engagement
Effective communication across English and Spanish-speaking audiences.
Featured Work
Bilingual public-interest storytelling
Field-to-feed execution
High-trust reporting translated into digital engagement.
Caregiving documentary toolkit
Messaging + creative package
Copy, visuals, FAQ, rollout plan designed for scale.
Well Beings, WETA/PBS
Social rollout + short-form system
Campaign strategy, repurposing framework, performance growth.
Who is Adriana Loya?
I am a bilingual communications strategist who began my career in high-accountability news environments where clarity, credibility, and speed are essential. Over time, I evolved from on-the-ground reporting into broader communications leadership — advising teams, shaping messaging direction, and aligning storytelling with organizational strategy.
That foundation continues to guide my work today: thoughtful messaging, disciplined execution, and communications built to withstand scrutiny.