Award-Winning Bilingual Video Journalist & Communications Strategist
A decade of telling stories that make people stop, feel, and act.
I report, shoot, write, and edit video from concept through final cut, and I build the strategy that gets it seen. My work spans broadcast, digital, and social — across newsrooms and national campaigns — and it's built on the clarity, speed, and editorial judgment that high-stakes storytelling demands.
10+ years across top U.S. media markets
10x Award winner — 7 Regional Emmys & 3x Telly Awards including Gold
English / Spanish bilingual storytelling
Core Expertise:
Video Production & Editing
Shooting, scripting, and editing short- & long-form video from concept through final cut, independently or with a team.
Strategic Messaging & Narrative Development
Aligning communications with mission, audience needs, and organizational objectives.
Audience Growth & Performance Strategy
Data-informed decision-making that drives measurable engagement and visibility.
Cross-Platform Storytelling
Integrated execution across broadcast, digital, and social ecosystems.
Journalism-Grade Standards
Clarity, accuracy, speed, and sound editorial judgment in high-pressure environments.
Bilingual & Culturally Fluent Engagement
Effective communication across English and Spanish-speaking audiences.
Featured Work
Bilingual public-interest storytelling
Emmy-winning reporting on immigration, economic justice, and community impact — produced, shot, and edited independently.
Caregiving documentary toolkit
End-to-end messaging package for a national PBS campaign — copy, visuals, partner FAQ, and rollout plan.
Well Beings, WETA/PBS
Cross-platform content strategy driving 510% audience growth and 4.6M impressions across a national public media campaign.
Who is Adriana Loya?
I am a bilingual journalist and strategist who came up in high-accountability newsrooms, where clarity, credibility, and speed are everything. I built my craft as a one-person production team — reporting, shooting, and editing my own stories on deadline — and later expanded into communications strategy for a national campaign. That range lets me both tell a story with a camera and make sure the right people see it. Whatever the format, my goal is the same: stories that people trust and remember.