Bilingual Communications Strategist & Award-Winning Storyteller
Where journalism discipline meets communications strategy.
I bring over a decade of experience shaping public-facing communications across broadcast, digital, and social platforms — in both newsrooms and national campaign environments. I translate complex issues into clear, credible messaging that strengthens audience trust, expands reach, and aligns with organizational priorities. Whether leading strategy or executing content directly, I operate with the clarity, speed, and editorial judgment that high-stakes communications demand.
10+ years across top U.S. media markets
10x Award winner — 7 Regional Emmys & 3x Telly Awards including Gold
English / Spanish bilingual storytelling
Core Expertise:
Strategic Messaging & Narrative Development
Aligning communications with mission, audience needs, and organizational objectives.
Audience Growth & Performance Strategy
Data-informed decision-making that drives measurable engagement and visibility.
Cross-Platform Communications Leadership
Integrated execution across broadcast, digital, and social ecosystems.
Journalism-Grade Standards
Clarity, accuracy, speed, and sound editorial judgment in high-pressure environments.
Bilingual & Culturally Fluent Engagement
Effective communication across English and Spanish-speaking audiences.
Featured Work
Bilingual public-interest storytelling
Emmy-winning reporting on immigration, economic justice, and community impact — produced, shot, and edited independently.
Caregiving documentary toolkit
End-to-end messaging package for a national PBS campaign — copy, visuals, partner FAQ, and rollout plan.
Well Beings, WETA/PBS
Cross-platform content strategy driving 510% audience growth and 4.6M impressions across a national public media campaign.
Who is Adriana Loya?
I am a bilingual communications strategist who began my career in high-accountability news environments where clarity, credibility, and speed are essential. Over time, I evolved from on-the-ground reporting into broader communications leadership — advising teams, shaping messaging direction, and aligning storytelling with organizational strategy.
That foundation guides everything I do today — throughout messaging, disciplined execution, and communications built on credibility and trust.