Work Samples
A selection of video and visual work spanning my journalism and campaign storytelling. From breaking news cut for social to national public media campaigns, these samples show how I report, produce, edit, and design content built to reach audiences and drive them to act — across platforms, formats, and two languages.
Adriana Loya
Breaking news and original reporting I shot, wrote, and edited, then cut into vertical video built for how people watch on TikTok and Instagram.
Journalism, Edited for Social
Social Video for National Campaigns
Social-first video I produced for PBS's Well Beings national campaigns — repurposing documentary b-roll, event footage, and raw material into platform-native content that drove audiences to the full films, resources, and the campaigns behind them.
Graphic Design & Social Carousels
Graphics and multi-slide carousels I designed in Photoshop for PBS's Well Beings national campaigns — translating documentary themes, awareness moments, and campaign milestones into scroll-stopping visual content built for social. Each set was created to inform, engage, and extend the reach of the films and initiatives behind it.
Caregiving — national documentary launch. Multi-slide carousel building anticipation for the PBS film and driving audiences to watch.
https://www.instagram.com/p/DHLnckcSrCM/?igsh=bnQ1b2o0azFmaG52
Caregiving campaign — earned media. Carousel adapting a Forbes feature on young caregivers into shareable social content.
https://www.instagram.com/p/DX7StfmCcT-/?img_index=1&igsh=cjh4OXVzZzU3N2dn
World Cancer Day — Bradley Cooper, executive producer of Caregiving. Carousel I designed from sizzle-reel stills, turning his on-camera words into shareable slides for the awareness moment.
Mental Health Awareness Month. Carousel built from Out of the Dark screengrabs, promoting the mental health film during the observance month.
Mental Health Awareness Month. Carousel built from Out of the Dark screengrabs, promoting the mental health film during the observance month.
Mental Health Awareness Month. Carousel built from Out of the Dark screengrabs, promoting the mental health film during the observance month.
Trend adaptation. Carousel jumping on a viral format for the Well Beings brand, featuring baby photos of the team behind the organization.
Trend adaptation. Carousel jumping on a viral format for the Well Beings brand, featuring baby photos of the team behind the organization.
Trend adaptation. Carousel jumping on a viral format for the Well Beings brand, featuring baby photos of the team behind the organization.
Trend adaptation. Carousel jumping on a viral format for the Well Beings brand, featuring baby photos of the team behind the organization.